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Peter Ariza | Agent Photo

Welcome


Peter Ariza was born in Mexico City and moved to La Jolla, California, with his family at a young age. For over 30 years, he has lovingly called San Diego home. A proud graduate of the University of San Diego with a degree in Business Administration and an emphasis in Finance, he blends strong business acumen with a deep passion for helping others.

His real estate journey began in 2001, driven by a desire to make a meaningful impact on people’s lives. In 2006, he launched his own brokerage, building lasting client relationships and guiding countless individuals toward their dreams with integrity and care. In 2025, he brought his expertise and personalized service to Berkshire Hathaway HomeServices California Properties at its La Jolla office—one of the most respected real estate firms in the region and the brokerage that has sold more homes in La Jolla than any other.

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Client Testimonials

Peter was the perfect agent to sell our home in La Jolla. His marketing strategy, professional photography, and exclusive networking attracted multiple offers, leading to a sale well over asking price. He handled every detail with precision, always available to answer questions and guide us seamlessly through the process. His negotiation skills were top-notch, securing us the best possible deal. Peter truly goes above and beyond, and we co...

Gutierrez Family

As first-time buyers, we were nervous—especially because we weren’t fluent in English. Peter made sure we fully understood every step, explaining everything in Spanish and English with incredible patience. He never rushed us and always made sure we felt comfortable before making any decisions. Thanks to his dedication and guidance, we found the perfect home and felt completely at ease throughout the process. We couldn’t have done it w...

Angelica Ramirez

Buying a second home in La Jolla was exciting but overwhelming. We were indecisive, going back and forth on several options, but Peter remained patient and supportive the entire time. He carefully listened to our needs and helped us find a home that was the perfect fit. His market expertise and negotiation skills secured us an amazing deal, and his guidance made the process smooth and enjoyable. We are so grateful for his help

Robin and Bill Hall

Relocating to San Diego from New Jersey for work was daunting, but Peter made it so much easier. He took the time to understand exactly what we needed and found us the perfect home in a great neighborhood. His knowledge of the area, schools, and lifestyle made all the difference. Even after we moved in, he continued to check in, offering great recommendations and making sure we settled in comfortably. Peter made our transition feel effortless!

Steve and Amanda Fisher

We needed to sell our home and find a new one in a specific school district, which felt overwhelming. Peter made the process seamless, selling our house quickly and guiding us to the perfect new home for our growing family. He understood how important schools were to us and made sure we found a great fit. His professionalism, patience, and ability to handle every detail took all the stress off our shoulders. We couldn’t be happier!

Bill and Sarah Cumberworth

As a family from Mexico looking to buy a second home in San Diego, we weren’t sure where to start. Peter made the process so much easier! From the beginning, he took the time to understand our vision for the home and the importance of finding a place that felt like a true retreat. He was patient with us as we worked through the options, helping us weigh the pros and cons of each neighborhood. Peter also made sure to explain every step of ...

Miranda Family

We were relocating from Seattle. Finding the right home in La Jolla was a challenge because of our specific needs, but Peter never gave up. He was incredibly patient, showing us multiple properties and helping us weigh our options until we found the perfect home. He understood our priorities, from location to a low-maintenance yard, and made sure we felt confident in our choice. Beyond being a fantastic agent, Peter became a great friend, ...

Jim and Lixia Zhao

Peter made selling my rental property an incredibly smooth process, even with a tenant still living there. He handled all communications with professionalism, ensuring the tenant was comfortable while also attracting serious buyers. His marketing strategy brought in multiple offers, and he negotiated a deal well over asking price. Peter’s expertise, clear communication, and ability to manage every detail made this a stress-free and highly...

Hermann and Liz Morris

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